Leonardo Guedes

UI / Visual Designer | Art Director | Digital Artist

Know Me Better

Hello, My Name is Leonardo

Leonardo Guedes de Carvalho, born and raised in Porto, Portugal.
Highly motivated creative designer with international client portfolio.

I am currently working as a freelancer and living in Berlin. I am available for specific projects and full-time position. I want to work with a passionate brand that has a strong product.

Latest Ventures:
Shopping Cart Elite is an ecommerce solution made to completely automate online businesses with more than 200 employers all over the world. As a Creative Designer my role was to re-design the new identity. Branding guidelines, presentations and new website.
EatFirst.com is an Online Restaurant startup in London that has served more than 100.000 meals in its first 2 years. As an Art Director I did high-level design work establishing a brand image positioning and determining key elements. I also leaded the design work on practical projects such as EatFirst.com new website, new apps, email templates, banners, flyers and billboards.

Contact Details

  • Leonardo Guedes
  • DE: +49 176 43318207
  • me@leonardoguedes.pt
  • www.leonardoguedes.pt
Resume

My Portfolio

A selection of my finest and latest work.

Shopping Cart Elite

Shopping Cart Elite

EatFirst

eatfirst

Houziii

HIGHVIEW

HIGHVIEW

Scrofa Tech - Improving your farm

Scrofa Tech - Improving your farm

Three Houses Apartments

Three Houses Apartments

Mordomus

Mordomus

Industrial Laborum Ibérica S.A.

Industrial Laborum Ibérica

What I love to do

I am a designer addicted to photography, graphics, visuals, interfaces, usability and visual manipulation. I take great pride in simplifying visual perception and strongly believe that each product or project must have it's own personality. Turning it clear and appealing to the eye is what I struggle the most to achieve.

1. Strategy

Solidifying the vision of the collective imagination.

2. Branding

Branding is one of the challenges I like to embrace the most. Adding personality and consistency to a brand are my main goals.

3. Web Design

From the initial concept, sketching, to the final layout in Html and CSS, I am able to turn any client idea into a website.

4. Photography

Photography is something that came along my education and since 2000 I've been studying and experiencing it almost everyday.

5. 4K Aerial Video & Photo

Experienced drone operator owner of a Phantom 3 Professional and an Inspire 1.

Resume

Curriculum Vitae
download

Work Experience

2017 - present

Creative Designer - Shopping Cart Elite

As a creative designer at Shopping Cart Elite I was responsible to re-think a new face for the company. New branding, internal presentations and templates and new website. I also develop new templates for future clients and current clients, improving their communication online and offline.

2015 - 2016

Art Director - EatFirst

As an Art Director I've helped EatFirst establishing their brand image positioning and determining key elements. I also leaded the design work on practical projects such as EatFirst.com new website, new apps, email templates, banners, flyers and billboards.

2015 - NOW

Founder / Drone Operator - HIGHVIEW

HIGHVIEW was born by the possibilities offered by flying drones and the passion for photography. I've decided to create a brand and promote it for aerial video and photography capture. I do a little bit of everything. From client management to capturing footage and images. HIGHVIEW is now proudly operating in Porto and Berlin area.

2011 - NOW

Founder / Art Director - Ardomedia

Ardomedia was my first own project, a creative web studio. Together with a developer we started developing websites and graphic solutions for different kinds of companies and projects. Solutions for personal portfolios to complex website companies and online stores.

2010 - 2013

Art Director - Industrial Laborum Ibérica S.A.

Industrial Laborum Ibérica S.A. is the first Portuguese Company to develop, produce and install Lab and Healthcare furniture and equipment. As an Art Director my roll was to organise and re-design all their communication for internationalisation. Starting from designing new product Catalogues to publishing a brand new website.

2009 - 2010

Web Designer - Aroso & Associados

With Aroso & Associados, a tech company based in Porto, I started the project paginanahora.pt, today 2easyweb.com, template design for websites ready to use. Aside this project I did some Graphic Design, flyers, catalogues and other promotional supports.

2009 - 2009

Multimedia Designer - SketchPixel

Responsibilities:
I've joined SketchPixel for a three months Internship after graduation.
SketchPixel is an advertising agency specialised in 3D and Motion.
I worked as Graphic and Web Designer for self-promotion and clients. Leading my own projects with company clients.

2003 - 2004

Designer - MSTF Partners

Responsibilities:
Nine months for my first Internship experience as a Designer on a Multinacional advertising agency.
First contact with the real world of graphic and advertising production.
Supporting the Design team in small and big projects for clients. Branding, Merchandise and Illustration.
Promotional Design for social campaigns.

Education

2005 - 2009

Bachelors Degree - ESAD - Escola Superior de Artes e Design, Porto

At ESAD I've graduated in Digital Arts and Multimedia. During this 4 years I had the opportunity to explore many different multimedia fields, web, video, sound, 3D animation, video and photography.

2001 - 2004

Graduation Degree - Escola Artística e Profissional Árvore, Porto

My Graphic Arts graduation introduced me to the world of Visual Communication. Here I've had my first contact with offset printing, analog photography, graphic and web design.

Testimonials

Testimonials from key stakeholders.

EATFIRST.COM

"As our Art Director, Leonardo helped us crystallise our brand image, displaying our vision as a premium online restaurant in a delicious way."

Humberto Ayres Pereira
CEO, Founder

Aroso & Associados

"Leonardo worked with me in the very beginning of my first startup. His skills of self-motivation and his clear responsibility towards the ever changing needs of the team was critical to the success of our collaboration. He was quickly perceived by his peers as a source of knowledge and advice on the team’s tasks, and was naturally assigned to the most challenging ones."

João de Sousa Aroso
Experienced digital Leader

INDUSTRIAL LABORUM

"Leonardo has outstanding designing skills, understands clearly the message of the client and gets deeply involved in is projects, the results are always fantastic!!!"

Hugo Lapa
Sales Manager | International Market Director

Knowledge

Skills that I have been improving in the last years.

Graphic Design

85%

Web Design

85%

Photography

90%

Branding

85%

Drone Operation

80%

Video Editing

70%

Work Process

How it flows.

1. Idea
2. Sketch
3. Design
4. Develop
5. Test
6. Launch

Contact Me

Have a project you'd like to discuss?

Oh,
Hello

Leonardo Guedes

me@leonardoguedes.pt